Ceiling Lightboxes for Belstaff, Regent Street
The reimagined flagship for Belstaff at Regent Street signals a confident new era for the iconic British brand. Developed alongside Scandinavian design studio Specific Generic, the 2,000 sq. ft space brings Belstaff’s spirit of adventure into a bold, contemporary retail environment. Inspired by the concept of a “future garage,” the interior fuses industrial materials with sculptural forms, creating a setting that feels both authentic and forward-looking.
Design Studio
Specific Generic
Photography
Paul Riddle
Lighting plays a pivotal role in shaping the customer experience.
Unibox helped to realise this concept by working with its designated design studio, Specific Generic. Our ceiling lightboxes span the entire area of the 2000 sq ft store and bathe the area in neutral white and uniform illumination. The result is a seamless canopy of light that enhances the architecture while delivering exceptional clarity across every product display. Clean, consistent illumination ensures the collections take centre stage, allowing texture, colour and craftsmanship to speak for themselves.
By creating a bright, balanced environment free from shadows and hotspots, the space feels open, immersive and unmistakably premium. The finished store is more than a retail destination — it’s a statement of intent, where design, innovation and brand storytelling come together under one unified field of light.
“Everything in the space has a reason and a purpose. This is the new era of Belstaff, a brand not held back by its history, but propelled by it.”
Jodie Harrison – Global Brand Director, Belstaff
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