LAB-35 Retail Fit-Out for Shackleton, London

Exploration, Engineered:
Inside the Shackleton Flagship Store, Piccadilly

In the heart of London’s Piccadilly, Shackleton’s new flagship store captures the brand’s enduring spirit of exploration and endurance through purposeful design and precision engineering.

Unibox worked alongside Into Lighting and WDC Creative to turn the design concept into a refined, tactile retail environment. At its core, the store combines three key Unibox elements — Lab-35 modular displays, LED lightboxes, and a custom-engineered linear ceiling lighting feature.

A modular foundation for evolving retail

The store’s display architecture is built on Lab-35, our precision-engineered modular system. It delivers the strength and flexibility required for adaptable merchandising, giving Shackleton’s team the freedom to evolve their layout as collections change.

Every component of Lab-35 has been designed with meticulous attention to detail — from the precision of each joint and connection to the refined finishes that elevate the system beyond a purely functional framework. For this project, we developed a bespoke two-tone wood finish, combining contrasting grains and colours to bring warmth and material depth to the displays. The result is a system that balances technical performance with a crafted, tactile aesthetic that complements Shackleton’s commitment to quality and exploration.

Illumination that tells a story

Lighting plays a vital role in shaping the visitor experience. Our LED lightboxes bring warmth and storytelling to the space, subtly highlighting Shackleton’s heritage and brand narrative.

Above, a custom hexagonal ceiling light feature provides both aesthetic focus and functional illumination. The design, realised in collaboration with Into Lighting, was engineered by Unibox to match the creative intent — a geometric outline made from linear LED elements, each supplied with bespoke elumdat data to ensure perfect integration into the overall lighting scheme.

The result is a striking visual centrepiece that anchors the space and mirrors the precision found in Shackleton’s products.

An environment with purpose

The finished environment is clean, confident, and carefully engineered — a seamless blend of light, structure, and storytelling that celebrates British design and adventure.