LAB-35 Retail Showroom for
Yonex, Birmingham

We are proud to support Gr8 Events in delivering a premium visual environment for the Yonex All England Open Badminton Championships, held annually at the Utilita Arena Birmingham. As one of the most prestigious events in the international badminton calendar, the tournament provides an ideal platform for Yonex to showcase its brand and products to a global audience. 

Our involvement has spanned the full project lifecycle, from design and manufacturing to installation, resulting in a fully branded merchandise and showroom display kit that includes LAB-35 structural systems, illuminated lightboxes, and Tension Fabric Systems (TFS). The display kit was manufactured in 2023 and has been carefully stored and reinstalled for use in the 2023, 2024, and 2025 tournaments. 

The solution has delivered consistent, high-quality results year after year. We value our ongoing partnership with Gr8 Events and are honoured to play a continued role in bringing the Yonex brand to life at this iconic sporting event.