LAB-35 Showroom Displays for Giant Cycles HQ

Bringing Giant Cycles’ Brand Experience to Life Through Retail Display

Working with commercial interior and experience design studio Whiteroom, Unibox supplied a modular retail display and lighting solution for the transformation of Giant Cycles’ UK headquarters in Leicester.

The 4,600 sq ft ground-floor space was reimagined by Whiteroom as an immersive experience centre, combining a presentation theatre with a showroom used to introduce new Giant and Liv products to dealers and key accounts.

Working to Whiteroom’s design, we used our LAB-35 modular display system to create robust, adaptable product displays suited to Giant’s clean, technical brand aesthetic. The system provided the flexibility to reconfigure displays as bikes, ranges and campaigns changed.

Tension-fabric graphics, integrated LED lightbars and wall-mounted LED lightboxes were incorporated throughout the showroom, combining product display with illuminated brand communication to create a cohesive customer journey through the space.