Lighting & Signage for ASDA George

Working alongside the George Store Design team at Asda, Unibox developed and manufactured a wide range of illuminated retail fixtures for the Trafford Park flagship store. The project brought together decorative lighting, integrated merchandising displays and illuminated signage to create a more engaging shopping experience across departments including Clothing, Home, Toys, Baby and Cards & Party. Many of the concepts developed here went on to influence wider store roll-outs across the George estate.

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Lead Store Designer

Edward Morris

Project Partner

Displayplan

Delivery Partner

Key Group

Photography

Chris Carter

Halo Lighting & Neonist Signage

This gallery showcases the feature lighting that helps define each department’s identity. From Diametro halo pendants suspended above key retail zones to Neonist illuminated signage, these elements create visual landmarks that guide customers through the store while reinforcing the George brand. Featured departments include Baby, Home, Clothing, Lingerie and Cards & Party.

Circular ceiling lights and hanging decorations spelling BABY with a teddy bear and rocking horse shape above a baby clothing section in a shop. Clothing rails and mannequins are visible below.

A shop ceiling sign reads Cards & Party with two glowing balloon designs next to it and modern circular light fittings hanging below.

A brightly lit lingerie section in a shop with bras and knickers on racks, mannequins displaying sets, wooden flooring, and a large Lingerie sign hanging from the ceiling.

A shop section labelled Cards & Party displays greeting cards and party supplies. A large sign advertises a new balloon inflation service with colourful balloons. Shelves with kitchen appliances are to the right.

A well-lit shop interior showcases bedding displays, pillows, and linens on shelves, with modern ring lights overhead and wooden flooring throughout.

Display of George clothing line at an ASDA store entrance, with mannequins in red SALE shirts, rails of clothes, and sale signs; sunlight streams through large glass windows.

Three large, circular, modern LED light fittings hang from the ceiling of an industrial-style building with exposed beams and pipes.

A lingerie shop interior with mannequins in underwear, racks of bras and knickers, a fitting rooms sign, and a large photo of a woman modelling lingerie in the background.

Two mannequins in red SALE shirts stand on platforms in a clothes shop, surrounded by racks of clothes. Bright circular lights hang from the ceiling above.

A pair of escalators in a brightly lit shop lead upwards, with the word George. displayed above. Shop shelves with products line both sides, and colourful signs are visible throughout.

Integrated Display Lighting

Designed to work seamlessly with the retail fixtures, Unibox’s Konnekt power delivery system provides discreet power to illuminated shelving and display features without exposed cabling. Integrated shelf lighting and slimline lightboxes highlight products throughout Home, Toys, Home Fragrance and Cards & Party, combining practical merchandising with clean, architectural detailing.

A supermarket aisle displays a variety of colourful greeting cards on shelves under bright fluorescent lighting, with a sign labelled birthday visible.

A well-lit shop aisle displays dozens of colourful greeting cards for various occasions, arranged neatly on shelves under signs labelled “birthday.” The floor is wooden, and overhead lights illuminate the area.

A well-lit shop display filled with various greeting cards arranged in rows on white shelves, featuring different colours, designs, and messages.

A well-lit stationery aisle in a shop, lined with greeting cards, pens, notebooks, and other supplies, with a wooden floor and a bright fridge or display at the end.

Shop display with shelves of cards, candles, lanterns, vases, and gift boxes. A digital sign on top advertises “cards & party.” Aisles with colourful products are visible in the background under bright lighting.

Candles and reed diffusers are displayed on wooden shelves in a shop. Price tags above the products show £12. The shelves are mostly full, but there is some empty space visible in the middle.

A close-up of a shelf with a glass jar filled with a white substance, possibly a candle or cream, and a wooden lid. The background shows a beige, textured wall panel with metal brackets.

Four white pillar candles are displayed on a shelf next to a sign advertising “Sweet Vanilla” scented candles in a shop. More candles are arranged on shelves below. The setting is brightly lit with wooden shelving.

A shop display features a large sign for Home Fragrance with black candle and diffuser products. Shelves filled with home goods are visible in the background.

A bedding section in a shop with neatly made beds, shelves of linen, and a large digital sign advertising a duvet set for £12.00.

Shop shelves display neatly arranged home goods, including towels, pillows, candles, and decorative items. Product signage and styled bedding photos are featured above the shelves. The floor is wood-patterned.

Shop aisle with shelves displaying kitchen appliances, including air fryers and microwaves. A large, illuminated advert in the centre features a black air fryer with a price in white text.

A shop aisle with shelves of candles, towels, and home goods. An illuminated sign in the centre advertises blue and white towels from £5.00. The floor is wooden and the lighting is warm.

A bright, modern shop interior with wooden floors, bedding displays, shelves of decorative cushions, and various household goods. Signs and lighting fittings hang from the ceiling above the aisles.

Toy shop aisle with a bright DYNAFORCE sign showing various dinosaur and dragon figures above shelves filled with toy vehicles and boxes.

A brightly lit toy shop aisle with colourful displays, shelves full of toys, and large signs featuring cartoon characters and the words The Big ASDA Toy Shop. The floor and ceiling are neatly arranged.

A toy shop aisle with colourful shelves of children's books and toys, including a Toy Shop sign featuring animated characters. The floor is wooden and the area is brightly lit.

A colourful toy shop aisle featuring shelves with action figures and cars. A bright sign with cartoon animals and The Big ASDA Toy Shop is in the centre. The floor has a playful pattern.

A brightly lit toy shop aisle with colourful shelves full of various toys, including action figures, dolls, and vehicles. The floor has a playful, polka-dot pattern, and overhead signs display different toy brands.

A brightly lit toy shop section with shelves filled with soft toys, dolls, and games. Colourful signs and displays create a playful and inviting atmosphere.

Department Feature Lightboxes

Large-format illuminated lightboxes were integrated throughout the fashion departments to create bold visual destinations and strengthen departmental branding. Installed across Denim, Clothing and Lingerie, the lightboxes provide consistent illumination and high-impact graphics that help define each retail space while maintaining a cohesive look throughout the store.