unibox - grey - 2021
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Mitsubishi Lakeside Motion Sky Ceiling

Mitsubishi Lakeside Motion Sky Ceiling

Partnering with long-time collaborators, Dalziel & Pow, we helped drive Mitsubishi’s new voyage into physical retail in the right direction. 

Looking to recreate the adventure of the outdoors, Dalziel & Pow created an imaginative concept that drew inspiration from a range of natural materials, with a forest-themed space that included light grain wood, integrated foliage, plus a stone-effect surround.

Store Concept

“Conceived as a tranquil ‘Innovation Sanctuary’, the store concept instills the calm and quiet of a hybrid vehicle, with subtle digital features enhancing the experience. Honest, natural materials such as clay render and untreated timber, natural greenery and raw textures excite the senses and bring the outdoors in”.

Obviously, an integral part of bringing the outdoors in, is the sky! With so many natural elements in the store, it was our task to make sure that when customers looked up, that experience continued.

Patented Kinetik Technology

Using our patented Kinetik LED Lightboxes, which include dynamic LEDs designed to augment a translucent fabric, we brought rolling clouds to Mitsubishi’s store.

Taking a lightbox equipped with our dynamic light modules, we worked with the design team at D&P to programme an animation of clouds moving across the sky. Providing an added level of ingenuity, our animation was synchronised across 4 individual lightboxes that shone directly onto Mitsubishi’s SHOGUN SPORT. The result was moving cloud reflections in the car windows. We think it was a fitting display for the car that was ‘built for adventure’.

The Result

More specifically, this project utilised our latest version of Kinetik, which uses white only LED modules to create custom animations. These can be programmed from basic videos and animated graphics, which our lighting design team then processed through software that matches an animation to the size of the lightbox, before converting it into the correct pixel size.

The new Mitsubishi retail experience has launched to great success, as its intention of bringing the outdoors in has worked brilliantly, whilst merging the physical and online world of retail has also captured the imagination of intu Lakeside’s shoppers.