unibox - grey - 2021
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Mitsubishi Lakeside Motion Sky Ceiling Lightboxes

Mitsubishi Lakeside Motion Sky Ceiling Lightboxes

Unibox designs and manufactures custom, skylight-effect lightboxes for Mitsubishi’s shopping centre showrooms.

The brand experience masterminds at Dalziel & Pow asked for our support when working to create a high-impact showroom space for Mitsubishi inside the Intu Lakeside shopping centre. Following a brief inspired by the rugged, untamed spirit of the cars themselves, we were asked to create a lightbox installation that would transport shoppers out of the mall’s main thoroughfare and into the wilderness.

With the store having no external windows, the installation of the genuine skylights detailed in Mitsubishi’s design brief simply wasn’t an option. Our team overcame this issue by engineering a bespoke solution using our patented Kinetik lightboxes. When recessed into the ceiling, these replicated the appearance of skylight windows by showing dynamic graphics of soft, rolling clouds and using LEDs with a colour temperature to replicate the effect of natural sunlight.

The store instills the calm and quiet of a hybrid vehicle, with subtle digital features enhancing the experience.

Dalziel & Pow