Primark Gran Via Bespoke Lighting

Unibox collaborates with Dalziel & Pow to create bespoke, snowflake-inspired lights for Primark’s Madrid flagship store.

Our team designed and manufactured a series of bespoke snowflake-inspired lights for the store’s main atrium. Each luminaire uses sleek, slimline LED lightbars assembled in unique configurations to create a feature that instantly transports shoppers away from the hustle and bustle of the city and into the retail oasis within.

In homage to the intricacy of real snowflakes, each pendant is entirely unique from the next, creating a mesmerising installation that has transformed Primark’s Gran Via store into a tourist destination in its own right.