Radley Window Display Roll-out
With a quarter-million square feet of retail space, Cheshire Oaks, the UK’s first and largest designer outlet plays host to one of Radley’s most competitive retail environments.
Helping Radley to meet this challenge head-on, Unibox was appointed to create a window display solution that was visually stunning and would help to attract those all-important shoppers.
Concept
Radley’s visual merchandising team had a definite idea as to how they wanted to update their outlet store window displays.
The key driver was a desire to improve the visual impact while finding a flexible merchandising solution.
Aware that the Unibox Magnetik concealed accessory system offers a complete graphic and product display solution, the Radley team sent through their ideas of how they wanted to use Magnetik to help them achieve maximum visual merchandising impact.
Development
Having shared their initial design ideas with us, we went on to develop a custom variation of our Ledge 105 Lightbox, with a 400mm deep shelf that required a lightweight fabrication method.
Deeper than anything we had previously made using Magnetik, the system needed to display two large handbags – one slightly in front of the other. We produced a prototype of this and presented it to Radley for sign-off. Once approved, the displays were manufactured, with all graphics supplied by Unibox.
Results
Unibox’s appointment to meet Radley’s specific requirements was a success, with bespoke Magnetik graphic displays manufactured and installed in July 2015.
This project demonstrates that, even when working with our more standard products, retailers can still benefit from a bespoke and engaging display solution. And, with in-house manufacturing capabilities and cutting edge machinery on-site, when clients work with us, they are never restricted by the limitations of a particular product.
