Superdry Cardiff POS Illuminated Signage
Earlier this year, Superdry opened their doors on yet another full store refurbishment following the success of their ‘store of the future’ concept, this time in Cardiff’s St David’s shopping centre.
The project was a landmark on two fronts for Superdry. Firstly, the opening marked the inaugural installation of a Superdry Sport entrance. Superdry’s sport division has seen stellar performance since launch, with the Welsh store the first of the entire estate to receive this treatment.
Secondly, this marked the introduction of new and improved ‘Pay Here’ signage. Previously Superdry’s stores featured bulky overhead displays, comprising of a fully constructed timber canopy which was incredibly expensive as a result of material cost and having to be completely built on site.
After over 3 years of ongoing collaboration, Superdry gave us the challenge of making this section of the store display both more cost-effective and easier to manage.
Our design team came up with a design that used a bespoke, lightweight aluminium extrusion, that due to its modular nature could be semi-built before delivery, requiring a simple corner connection on site.
Once assembled, the entire structure was suspended from the ceiling thanks to the incredibly lightweight design and bespoke profile designed to bear the weight of the display.
With cost-saving alone not enough for our ambitious design team, whilst designing the aluminium profile, they added the capability to integrate graphics on both sides of the display, offering Superdry 8 printed sides, double the previous amount. When combined with integrated LED lighting, the ceiling-hung double sided banner looked incredible.
Superdry’s project management team were thrilled with the result: “This is another good example of Unibox’s ability to deliver quality, on time and as always, the results speak for itself.”
We’re delighted to have met yet another challenge for the ever-expanding Superdry team, and look forward to the next one!
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