Flagships vs Pop-ups: What store format creates the best customer experience? There are two main types of store formats that are used by retailers all over the world – flagship stores and pop-up stores. This article will look into the defining features of both types and examine which one creates the best shopping experience for… Continue reading Flagships vs Pop Up: What Creates the Best Customer Experience?
Retail Concessions A retail concession is a dedicated space within a single-brand store that is used by a non-related but complementary brand. Retail concessions are essentially shops within a shop and serve as an effective way for brands to attract a wider demographic of customers whilst offering engaging, unique in-store experiences. As the popularity of… Continue reading Retail Concessions
What Makes A Successful Concept Store? Despite the popularity of online shopping, traditional brick-and-mortar stores are fighting back. Indeed, while online retailers can be hard to beat when it comes to price, they can’t recreate the pleasure that comes from feeling and handling products before purchase. What is a Concept Store? Concept stores are a… Continue reading What Makes A Successful Concept Store?