The world of exhibitions and events is about as competitive and fast-paced as they come. Brands, suppliers and organisers are constantly up against tight deadlines, difficult working conditions and strict safety regulations…so it’s not surprising that prioritising the design of exhibition stands sometimes falls by the wayside. But, if making an impact on attendees is… Continue reading Exhibition Stand Design Ideas
Signage is an essential part of making your business identifiable to existing and potential customers. High-quality designs that capture your company’s brand, logo or message can increase foot traffic and sales. Illuminated signs are designed to stand out and work around the clock to raise awareness of your business and its identity whether day or… Continue reading Backlit Signage in Retail Design
Gap returns to UK high streets with retail concessions in Next stores As the mainstay of British retail, Next, begins a partnership with US clothing retailer, Gap, we’re asking the question “do in-store concessions represent the future of traditional retail?”. First announced in September 2021, the joint venture sees Next offering Gap an opportunity to… Continue reading Next Launches Gap Retail Concessions
How Retail Signage Improves Wayfinding and Customer Flow Signage is one of the most important aspects of retail environments. It is found everywhere in stores of all types and ensures that brands are instantly visible to their target markets and able to present their product ranges in eye-catching yet accessible ways. Within retail, signs can… Continue reading How Can Signage Help Store Layout and Customer Flow?
How can you design exhibition stands that are guaranteed to generate leads, facilitate networking and make a lasting impact on attendees? With exhibitions and events being some of the most fast-paced, highly-competitive environments around, standing out from the crowd is of central importance. This isn’t always straightforward, though, with things like budget restraints, tight deadlines… Continue reading Creative Ideas for Exhibition Stands
How Does Lighting Affect Retail Displays? Light is essential for human life, we all know that to be fact. But, what is the importance of light in relation to retail displays? And, can different types of lighting determine the effectiveness of a retail environment at attracting customers and generating sales? In today’s ultra-competitive markets, retailers… Continue reading How Does Lighting Affect Retail Displays?
What types of window display are the most effective?