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Adidas vs. Asics: Comparing Two Approaches to Brand Activations

Adidas and Asics are two of the world’s biggest, most well-known sportswear brands and both recognise the value of pop-up stores and event spaces for facilitating high-impact brand activations. In this blog post, we’ll take a look at the ways in which Adidas and Asics have used branded display spaces to promote key product ranges… Continue reading Adidas vs. Asics: Comparing Two Approaches to Brand Activations

Exhibition Stand Design Ideas

The world of exhibitions and events is about as competitive and fast-paced as they come. Brands, suppliers and organisers are constantly up against tight deadlines, difficult working conditions and strict safety regulations…so it’s not surprising that prioritising the design of exhibition stands sometimes falls by the wayside. But, if making an impact on attendees is… Continue reading Exhibition Stand Design Ideas

How is the Design of Department Store Displays Changing?

Department stores play a hugely important role in global retail. They are often the anchor for entire shopping districts, drawing people onto high streets and into shopping centres in order to browse the wide range of products and in-store experiences on offer. They have been a defining feature of the retail sector for over a… Continue reading How is the Design of Department Store Displays Changing?

What Makes a Good Exhibition Stand?

There are a number of different things that exhibitors and exhibition stand designers need to consider when creating exhibition stands that are equipped to perform as required when the exhibition hall doors open. Things like the overall concept, lighting, product displays, offers and events, lead-capturing processes and more all need to be factored into the… Continue reading What Makes a Good Exhibition Stand?

Exhibition and Event Trends for 2022

What design trends will define the exhibition and events sector in the year ahead? This is a question that exhibitors, organisers and contractors all want to answer in order to remain agile against their competitors. They need to know what values and ideas will their target audiences want to see being acknowledged when they attend… Continue reading Exhibition and Event Trends for 2022

How Important is Context in Retail Design?

Nike Factory Store - La Roca Barcelona - La Roca, Barcelona, Spain - 30 May 2018 - (Photo: Martin FLOUSEK / www.martinflousek.com)

Within the world of retail design, context is the art of connecting a brand’s identity, physical presence and narrative into one cohesive entity and then matching that with current customer demands. When executed properly, ‘contextualised’ store design is an ultra-effective way in which retailers can create more targeted in-store experiences for their customers to ensure… Continue reading How Important is Context in Retail Design?

Flagships vs Pop Up: What Creates the Best Customer Experience?

Flagships vs Pop-ups: What store format creates the best customer experience? There are two main types of store formats that are used by retailers all over the world – flagship stores and pop-up stores. This article will look into the defining features of both types and examine which one creates the best shopping experience for… Continue reading Flagships vs Pop Up: What Creates the Best Customer Experience?

Shop Layout Design and Retail Display Ideas

Shop Layout and Retail Design Ideas There are four main shop layout designs and retail space design techniques that crop up time and time again. These systematic merchandising plans are commonly used by both large and small retailers working to maximise the effectiveness of their product displays, improve customer experience and generate sales. But, what… Continue reading Shop Layout Design and Retail Display Ideas

Modular Interior and Retail Spaces

Modular Structures for Commercial Interiors and Retail Spaces Modular systems can be used to create a wide variety of structures, both temporary and permanent, for an equally wide range of applications. Designers, creative agencies, brand consultants and commercial developers can all benefit greatly from the flexibility provided by modular construction systems. Want to know how?… Continue reading Modular Interior and Retail Spaces

5 Benefits of Modular Systems

5 Benefits of Modular Exhibition Stands Modular systems are one of the best assets for brands and businesses working in and around the exhibition industry. Flexible, customisable, adaptable and cost-effective, modular systems can be used to create an infinite array of temporary structures that offer all the functionalities needed to ensure they deliver right when… Continue reading 5 Benefits of Modular Systems