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Harrods Beauty Hall: A Masterpiece of Experiential Retail

Harrods has officially opened the 4th of its dedicated beauty stores, this time in Bristol, and it’s nothing short of an experiential playground at every turn. A mainstay of British retail, Harrods is known for its iconic department store in the heart of London’s busiest shopping district. The Oxford Street flagship space has been filled… Continue reading Harrods Beauty Hall: A Masterpiece of Experiential Retail

How Important is Context in Retail Design?

Nike Factory Store - La Roca Barcelona - La Roca, Barcelona, Spain - 30 May 2018 - (Photo: Martin FLOUSEK / www.martinflousek.com)

Within the world of retail design, context is the art of connecting a brand’s identity, physical presence and narrative into one cohesive entity and then matching that with current customer demands. When executed properly, ‘contextualised’ store design is an ultra-effective way in which retailers can create more targeted in-store experiences for their customers to ensure… Continue reading How Important is Context in Retail Design?

How Nike and Adidas Use Lighting Technologies to Catch Attention

How Nike and Adidas use lighting to catch attention in their New York stores Light is one of the most important elements of any retail space. When specified correctly, lighting systems ensure that shoppers are able to view products properly and create an atmosphere that is appropriate for the brand’s identity. So, how do two… Continue reading How Nike and Adidas Use Lighting Technologies to Catch Attention

Next Launches Gap Retail Concessions

Gap returns to UK high streets with retail concessions in Next stores As the mainstay of British retail, Next, begins a partnership with US clothing retailer, Gap, we’re asking the question “do in-store concessions represent the future of traditional retail?”. First announced in September 2021, the joint venture sees Next offering Gap an opportunity to… Continue reading Next Launches Gap Retail Concessions

Christmas Window Displays and Ideas

The Best Christmas Window Display Ideas and Inspiration As one of the most important periods in the retail calendar, the high street brands and luxury labels we all know and love invest heavily in the creation of inspirational visual merchandising campaigns that will succeed in enticing shoppers into their stores. This is not a new… Continue reading Christmas Window Displays and Ideas

Ikea High Street Store

IKEA Hammersmith: A look inside its new high street store concept IKEA is famous for the size and scale of its physical stores, with shoppers all over the world being used to seeing huge, multi-level blue boxes that house mazes of flat-pack furniture, appliances, home furnishings, decorations, plants, Swedish groceries and individualised services. One thing… Continue reading Ikea High Street Store

Experiential Retail Design

Experiential Retail Design The term “experiential design” is heard a lot in retail…but what does it actually mean? And, more importantly, how can retailers use it to their advantage to provide the shopping experiences that customers have now come to expect? Experiential retail design is defined as being… “…the practice of employing experiential values in… Continue reading Experiential Retail Design

Comparing the New Nike and Adidas Stores in New York

Nike vs. Adidas: A side-by-side comparison of two iconic New York stores Nike and Adidas are two of the biggest, most well-known brands on the planet. They both have an international presence, millions of devoted customers and some of the best, most celebrated retail design concepts around. As part of their arsenals of physical stores,… Continue reading Comparing the New Nike and Adidas Stores in New York

Flagships vs Pop Up: What Creates the Best Customer Experience?

Flagships vs Pop-ups: What store format creates the best customer experience? There are two main types of store formats that are used by retailers all over the world – flagship stores and pop-up stores. This article will look into the defining features of both types and examine which one creates the best shopping experience for… Continue reading Flagships vs Pop Up: What Creates the Best Customer Experience?

Retail Concessions

Retail Concessions A retail concession is a dedicated space within a single-brand store that is used by a non-related but complementary brand. Retail concessions are essentially shops within a shop and serve as an effective way for brands to attract a wider demographic of customers whilst offering engaging, unique in-store experiences. As the popularity of… Continue reading Retail Concessions