IKEA Hammersmith: A look inside its new high street store concept IKEA is famous for the size and scale of its physical stores, with shoppers all over the world being used to seeing huge, multi-level blue boxes that house mazes of flat-pack furniture, appliances, home furnishings, decorations, plants, Swedish groceries and individualised services. One thing… Continue reading Ikea High Street Store
How does colour temperature affect lightboxes and graphic displays? With LED lighting now mainstream in commercial and residential environments, most people know about the effect varying colour temperatures can create. In essence, the colour temperature (measured in degrees Kelvin) is responsible for changing the appearance of the light that is emitted from a diode. LEDs… Continue reading How Does Colour Temperature Affect Lightboxes and Graphic Displays?
Experiential Retail Design The term “experiential design” is heard a lot in retail…but what does it actually mean? And, more importantly, how can retailers use it to their advantage to provide the shopping experiences that customers have now come to expect? Experiential retail design is defined as being… “…the practice of employing experiential values in… Continue reading Experiential Retail Design
Nike vs. Adidas: A side-by-side comparison of two iconic New York stores Nike and Adidas are two of the biggest, most well-known brands on the planet. They both have an international presence, millions of devoted customers and some of the best, most celebrated retail design concepts around. As part of their arsenals of physical stores,… Continue reading Comparing the New Nike and Adidas Stores in New York
Flagships vs Pop-ups: What store format creates the best customer experience? There are two main types of store formats that are used by retailers all over the world – flagship stores and pop-up stores. This article will look into the defining features of both types and examine which one creates the best shopping experience for… Continue reading Flagships vs Pop Up: What Creates the Best Customer Experience?
How Retail Signage Improves Wayfinding and Customer Flow Signage is one of the most important aspects of retail environments. It is found everywhere in stores of all types and ensures that brands are instantly visible to their target markets and able to present their product ranges in eye-catching yet accessible ways. Within retail, signs can… Continue reading How Can Signage Help Store Layout and Customer Flow?
The Importance of Store Window Displays Window displays are one of the most important parts of any retail space. They are the first touchpoint between a brand and its target market and are responsible for tempting potential customers into a store to explore its products, services and exclusive experiences. Of all the elements that come… Continue reading The Types and Importance of Window Displays
Modular Structures for Commercial Interiors and Retail Spaces Modular systems can be used to create a wide variety of structures, both temporary and permanent, for an equally wide range of applications. Designers, creative agencies, brand consultants and commercial developers can all benefit greatly from the flexibility provided by modular construction systems. Want to know how?… Continue reading Modular Interior and Retail Spaces
Visual Merchandising Techniques and Guidelines When creating retail spaces, there is a range of different visual merchandising techniques that brands use to ensure that their stores are equipped to generate sales. From movement and repetition to proportion and variety, visual merchandisers must work to incorporate a number of elements to provide shopping environments that deliver.… Continue reading Visual Merchandising Techniques and Guidelines
What are Lightboxes? Lightboxes are an ultra-effective visual communication tool for use in retail spaces as well as a sleek, energy-efficient lighting solution for a wide range of interior environments. Lightboxes use LED technologies to illuminate fabric or rigid panel graphics that are housed within outer frames to create visually exciting displays that are instantly… Continue reading What is a Lightbox?