Harrods has officially opened the 4th of its dedicated beauty stores, this time in Bristol, and it’s nothing short of an experiential playground at every turn. A mainstay of British retail, Harrods is known for its iconic department store in the heart of London’s busiest shopping district. The Oxford Street flagship space has been filled… Continue reading Harrods Beauty Hall: A Masterpiece of Experiential Retail
Department stores play a hugely important role in global retail. They are often the anchor for entire shopping districts, drawing people onto high streets and into shopping centres in order to browse the wide range of products and in-store experiences on offer. They have been a defining feature of the retail sector for over a… Continue reading How is the Design of Department Store Displays Changing?
Within the world of retail design, context is the art of connecting a brand’s identity, physical presence and narrative into one cohesive entity and then matching that with current customer demands. When executed properly, ‘contextualised’ store design is an ultra-effective way in which retailers can create more targeted in-store experiences for their customers to ensure… Continue reading How Important is Context in Retail Design?
Nike vs. Adidas: A side-by-side comparison of two iconic New York stores Nike and Adidas are two of the biggest, most well-known brands on the planet. They both have an international presence, millions of devoted customers and some of the best, most celebrated retail design concepts around. As part of their arsenals of physical stores,… Continue reading Comparing the New Nike and Adidas Stores in New York
Flagships vs Pop-ups: What store format creates the best customer experience? There are two main types of store formats that are used by retailers all over the world – flagship stores and pop-up stores. This article will look into the defining features of both types and examine which one creates the best shopping experience for… Continue reading Flagships vs Pop Up: What Creates the Best Customer Experience?
Shop Layout and Retail Design Ideas There are four main shop layout designs and retail space design techniques that crop up time and time again. These systematic merchandising plans are commonly used by both large and small retailers working to maximise the effectiveness of their product displays, improve customer experience and generate sales. But, what… Continue reading Shop Layout Design and Retail Display Ideas
Retail Concessions A retail concession is a dedicated space within a single-brand store that is used by a non-related but complementary brand. Retail concessions are essentially shops within a shop and serve as an effective way for brands to attract a wider demographic of customers whilst offering engaging, unique in-store experiences. As the popularity of… Continue reading Retail Concessions
The Importance of Store Window Displays Window displays are one of the most important parts of any retail space. They are the first touchpoint between a brand and its target market and are responsible for tempting potential customers into a store to explore its products, services and exclusive experiences. Of all the elements that come… Continue reading The Types and Importance of Window Displays
Visual Merchandising Techniques and Guidelines When creating retail spaces, there is a range of different visual merchandising techniques that brands use to ensure that their stores are equipped to generate sales. From movement and repetition to proportion and variety, visual merchandisers must work to incorporate a number of elements to provide shopping environments that deliver.… Continue reading Visual Merchandising Techniques and Guidelines
What Makes A Successful Concept Store? Despite the popularity of online shopping, traditional brick-and-mortar stores are fighting back. Indeed, while online retailers can be hard to beat when it comes to price, they can’t recreate the pleasure that comes from feeling and handling products before purchase. What is a Concept Store? Concept stores are a… Continue reading What Makes A Successful Concept Store?