Signage is an essential part of making your business identifiable to existing and potential customers. High-quality designs that capture your company’s brand, logo or message can increase foot traffic and sales. Illuminated signs are designed to stand out and work around the clock to raise awareness of your business and its identity whether day or… Continue reading Backlit Signage in Retail Design
Within the world of retail design, context is the art of connecting a brand’s identity, physical presence and narrative into one cohesive entity and then matching that with current customer demands. When executed properly, ‘contextualised’ store design is an ultra-effective way in which retailers can create more targeted in-store experiences for their customers to ensure… Continue reading How Important is Context in Retail Design?
Gap returns to UK high streets with retail concessions in Next stores As the mainstay of British retail, Next, begins a partnership with US clothing retailer, Gap, we’re asking the question “do in-store concessions represent the future of traditional retail?”. First announced in September 2021, the joint venture sees Next offering Gap an opportunity to… Continue reading Next Launches Gap Retail Concessions
IKEA Hammersmith: A look inside its new high street store concept IKEA is famous for the size and scale of its physical stores, with shoppers all over the world being used to seeing huge, multi-level blue boxes that house mazes of flat-pack furniture, appliances, home furnishings, decorations, plants, Swedish groceries and individualised services. One thing… Continue reading Ikea High Street Store
How to Create Effective Jewellery Displays Using Cabinets & Counters Jewellers are unique in the world of retail, as their stores must use product displays that are eye-catching and flexible yet able to offer the levels of security needed to showcase high-value items. Cabinets and counters are an excellent choice for jewellery retailers seeking to… Continue reading How to Create Effective Jewellery Displays, Cabinets and Counters
Experiential Retail Design The term “experiential design” is heard a lot in retail…but what does it actually mean? And, more importantly, how can retailers use it to their advantage to provide the shopping experiences that customers have now come to expect? Experiential retail design is defined as being… “…the practice of employing experiential values in… Continue reading Experiential Retail Design
Nike vs. Adidas: A side-by-side comparison of two iconic New York stores Nike and Adidas are two of the biggest, most well-known brands on the planet. They both have an international presence, millions of devoted customers and some of the best, most celebrated retail design concepts around. As part of their arsenals of physical stores,… Continue reading Comparing the New Nike and Adidas Stores in New York
Flagships vs Pop-ups: What store format creates the best customer experience? There are two main types of store formats that are used by retailers all over the world – flagship stores and pop-up stores. This article will look into the defining features of both types and examine which one creates the best shopping experience for… Continue reading Flagships vs Pop Up: What Creates the Best Customer Experience?
How Retail Signage Improves Wayfinding and Customer Flow Signage is one of the most important aspects of retail environments. It is found everywhere in stores of all types and ensures that brands are instantly visible to their target markets and able to present their product ranges in eye-catching yet accessible ways. Within retail, signs can… Continue reading How Can Signage Help Store Layout and Customer Flow?
Shop Layout and Retail Design Ideas There are four main shop layout designs and retail space design techniques that crop up time and time again. These systematic merchandising plans are commonly used by both large and small retailers working to maximise the effectiveness of their product displays, improve customer experience and generate sales. But, what… Continue reading Shop Layout Design and Retail Display Ideas
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