After having spent unprecedented amounts of time indoors over the past few years, we’ve all become acutely aware of the impact that this can have on our mental and emotional wellbeing. One of the most influential factors responsible for determining this, though, is the interior lighting that is used to illuminate a space effectively. Yes,… Continue reading The Psychological Impact of Lighting
Signage is an essential part of making your business identifiable to existing and potential customers. High-quality designs that capture your company’s brand, logo or message can increase foot traffic and sales. Illuminated signs are designed to stand out and work around the clock to raise awareness of your business and its identity whether day or… Continue reading Backlit Signage in Retail Design
Retailers and retail designers have a huge number of lighting options from which to choose when creating physical store environments that deliver. In fact, there are so many technologies that the process of choosing can, at times, feel overwhelming! To help shed some light (pun intended) on the different types of shop lighting solutions, their… Continue reading Shop Lighting Solutions
How does colour temperature affect lightboxes and graphic displays? With LED lighting now mainstream in commercial and residential environments, most people know about the effect varying colour temperatures can create. In essence, the colour temperature (measured in degrees Kelvin) is responsible for changing the appearance of the light that is emitted from a diode. LEDs… Continue reading How Does Colour Temperature Affect Lightboxes and Graphic Displays?
Nike vs. Adidas: A side-by-side comparison of two iconic New York stores Nike and Adidas are two of the biggest, most well-known brands on the planet. They both have an international presence, millions of devoted customers and some of the best, most celebrated retail design concepts around. As part of their arsenals of physical stores,… Continue reading Comparing the New Nike and Adidas Stores in New York
Flagships vs Pop-ups: What store format creates the best customer experience? There are two main types of store formats that are used by retailers all over the world – flagship stores and pop-up stores. This article will look into the defining features of both types and examine which one creates the best shopping experience for… Continue reading Flagships vs Pop Up: What Creates the Best Customer Experience?
Shop Layout and Retail Design Ideas There are four main shop layout designs and retail space design techniques that crop up time and time again. These systematic merchandising plans are commonly used by both large and small retailers working to maximise the effectiveness of their product displays, improve customer experience and generate sales. But, what… Continue reading Shop Layout Design and Retail Display Ideas
What Makes A Successful Concept Store? Despite the popularity of online shopping, traditional brick-and-mortar stores are fighting back. Indeed, while online retailers can be hard to beat when it comes to price, they can’t recreate the pleasure that comes from feeling and handling products before purchase. What is a Concept Store? Concept stores are a… Continue reading What Makes A Successful Concept Store?
How Does Lighting Affect Retail Displays? Light is essential for human life, we all know that to be fact. But, what is the importance of light in relation to retail displays? And, can different types of lighting determine the effectiveness of a retail environment at attracting customers and generating sales? In today’s ultra-competitive markets, retailers… Continue reading How Does Lighting Affect Retail Displays?