Ceiling Lightboxes for BMW at Goodwood
Heralded as ‘the world’s greatest celebration of motorsport and car culture’, Goodwood Festival of Speed is motorsport’s ultimate summer garden party. The event offers unrestricted access to the finest machinery.
In 2023, global experiential marketing agency, TRO Group approached Unibox with a brief for premium luxury vehicle manufacturer, BMW. BMW planned to exhibit a broad selection of their latest vehicles and motorcycles, including the new M2 and the M3 Touring, the M8 Convertible and the XM Label Red, which is BMW M’s most powerful creation.
TRO asked Unibox to produce 10 large ceiling lightboxes for Goodwood Festival of Speed, each measuring 5000mm x 2000mm. These ceiling lightboxes were positioned within the stand structure, above the latest models, such as the M2 and the M3 Touring, to highlight the key features and precision engineering.
The event was a huge success for TRO and BMW, with the illumination from the lightboxes attracting a vast number of visitors to take a closer look at the vehicles on the BMW stand.