Showroom Displays For Cervélo

Unibox creates custom retail display solutions for Cervélo at Henley Cycles.

Our team worked alongside Henley Cycles and Cervélo to design, manufacture, and install a range of retail display and visual communication equipment for their high street store. Following a brief defined by a contemporary colour palette and fixtures, we proposed a solution using our Lab-35 modular construction system and tension fabric graphics.

We used Lab-35 in custom configurations to create a series of wall-mounted and floor-standing display plinths, all with integrated tension fabric graphic panels showing inspirational images of Cervélo’s bikes in their natural habitats alongside important product information.

The laboratory-inspired aesthetic of the Lab-35 system was perfect for use in Henley’s store as it resonates with the retailer’s commitment to developing cutting-edge technologies whilst providing a clean, minimalist canvas that enables the bicycles and accessories to take centre stage.