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Adidas vs. Asics: Comparing Two Approaches to Brand Activations

Adidas and Asics are two of the world’s biggest, most well-known sportswear brands and both recognise the value of pop-up stores and event spaces for facilitating high-impact brand activations. In this blog post, we’ll take a look at the ways in which Adidas and Asics have used branded display spaces to promote key product ranges… Continue reading Adidas vs. Asics: Comparing Two Approaches to Brand Activations

Exhibition Stand Design Ideas

The world of exhibitions and events is about as competitive and fast-paced as they come. Brands, suppliers and organisers are constantly up against tight deadlines, difficult working conditions and strict safety regulations…so it’s not surprising that prioritising the design of exhibition stands sometimes falls by the wayside. But, if making an impact on attendees is… Continue reading Exhibition Stand Design Ideas

How is the Design of Department Store Displays Changing?

Department stores play a hugely important role in global retail. They are often the anchor for entire shopping districts, drawing people onto high streets and into shopping centres in order to browse the wide range of products and in-store experiences on offer. They have been a defining feature of the retail sector for over a… Continue reading How is the Design of Department Store Displays Changing?

How Important is Context in Retail Design?

Nike Factory Store - La Roca Barcelona - La Roca, Barcelona, Spain - 30 May 2018 - (Photo: Martin FLOUSEK / www.martinflousek.com)

Within the world of retail design, context is the art of connecting a brand’s identity, physical presence and narrative into one cohesive entity and then matching that with current customer demands. When executed properly, ‘contextualised’ store design is an ultra-effective way in which retailers can create more targeted in-store experiences for their customers to ensure… Continue reading How Important is Context in Retail Design?

How Does Colour Temperature Affect Lightboxes and Graphic Displays?

How does colour temperature affect lightboxes and graphic displays? With LED lighting now mainstream in commercial and residential environments, most people know about the effect varying colour temperatures can create. In essence, the colour temperature (measured in degrees Kelvin) is responsible for changing the appearance of the light that is emitted from a diode. LEDs… Continue reading How Does Colour Temperature Affect Lightboxes and Graphic Displays?

Lighting Exhibition Spaces

The Best Lighting for Exhibition Stands Lighting is one of the most important yet underutilized aspects of exhibition stand design. It can decide how a brand’s presence at an exhibition or event is perceived by visitors and can completely transform the ways in which products are presented. There are many different types of lighting that… Continue reading Lighting Exhibition Spaces

Experiential Retail Design

Experiential Retail Design The term “experiential design” is heard a lot in retail…but what does it actually mean? And, more importantly, how can retailers use it to their advantage to provide the shopping experiences that customers have now come to expect? Experiential retail design is defined as being… “…the practice of employing experiential values in… Continue reading Experiential Retail Design

Comparing the New Nike and Adidas Stores in New York

Nike vs. Adidas: A side-by-side comparison of two iconic New York stores Nike and Adidas are two of the biggest, most well-known brands on the planet. They both have an international presence, millions of devoted customers and some of the best, most celebrated retail design concepts around. As part of their arsenals of physical stores,… Continue reading Comparing the New Nike and Adidas Stores in New York

Flagships vs Pop Up: What Creates the Best Customer Experience?

Flagships vs Pop-ups: What store format creates the best customer experience? There are two main types of store formats that are used by retailers all over the world – flagship stores and pop-up stores. This article will look into the defining features of both types and examine which one creates the best shopping experience for… Continue reading Flagships vs Pop Up: What Creates the Best Customer Experience?

How Can Signage Help Store Layout and Customer Flow?

How Retail Signage Improves Wayfinding and Customer Flow Signage is one of the most important aspects of retail environments. It is found everywhere in stores of all types and ensures that brands are instantly visible to their target markets and able to present their product ranges in eye-catching yet accessible ways. Within retail, signs can… Continue reading How Can Signage Help Store Layout and Customer Flow?