Adidas and Asics are two of the world’s biggest, most well-known sportswear brands and both recognise the value of pop-up stores and event spaces for facilitating high-impact brand activations. In this blog post, we’ll take a look at the ways in which Adidas and Asics have used branded display spaces to promote key product ranges… Continue reading Adidas vs. Asics: Comparing Two Approaches to Brand Activations
The world of exhibitions and events is about as competitive and fast-paced as they come. Brands, suppliers and organisers are constantly up against tight deadlines, difficult working conditions and strict safety regulations…so it’s not surprising that prioritising the design of exhibition stands sometimes falls by the wayside. But, if making an impact on attendees is… Continue reading Exhibition Stand Design Ideas
Experiential Retail Design The term “experiential design” is heard a lot in retail…but what does it actually mean? And, more importantly, how can retailers use it to their advantage to provide the shopping experiences that customers have now come to expect? Experiential retail design is defined as being… “…the practice of employing experiential values in… Continue reading Experiential Retail Design
Flagships vs Pop-ups: What store format creates the best customer experience? There are two main types of store formats that are used by retailers all over the world – flagship stores and pop-up stores. This article will look into the defining features of both types and examine which one creates the best shopping experience for… Continue reading Flagships vs Pop Up: What Creates the Best Customer Experience?
Retail Concessions A retail concession is a dedicated space within a single-brand store that is used by a non-related but complementary brand. Retail concessions are essentially shops within a shop and serve as an effective way for brands to attract a wider demographic of customers whilst offering engaging, unique in-store experiences. As the popularity of… Continue reading Retail Concessions
What types of window display are the most effective?