Adidas and Asics are two of the world’s biggest, most well-known sportswear brands and both recognise the value of pop-up stores and event spaces for facilitating high-impact brand activations. In this blog post, we’ll take a look at the ways in which Adidas and Asics have used branded display spaces to promote key product ranges… Continue reading Adidas vs. Asics: Comparing Two Approaches to Brand Activations