Lighting Archives - Page 2 of 2

How Retail Signage Improves Wayfinding and Customer Flow Signage is one of the most important aspects of retail environments. It is found everywhere in stores of all types and ensures that brands are instantly visible to their target markets and able to present their product ranges in eye-catching yet accessible ways. Within retail, signs can… Continue reading How Can Signage Help Store Layout and Customer Flow?

What Makes A Successful Concept Store?

What Makes A Successful Concept Store? Despite the popularity of online shopping, traditional brick-and-mortar stores are fighting back. Indeed, while online retailers can be hard to beat when it comes to price, they can’t recreate the pleasure that comes from feeling and handling products before purchase. What is a Concept Store? Concept stores are a… Continue reading What Makes A Successful Concept Store?

Creative Ideas for Exhibition Stands

How can you design exhibition stands that are guaranteed to generate leads, facilitate networking and make a lasting impact on attendees? With exhibitions and events being some of the most fast-paced, highly-competitive environments around, standing out from the crowd is of central importance. This isn’t always straightforward, though, with things like budget restraints, tight deadlines… Continue reading Creative Ideas for Exhibition Stands

How Does Lighting Affect Retail Displays?

Light is essential for human life, we all know that to be a fact. But, what is the importance of light in relation to retail displays? And, can different types of lighting determine the effectiveness of a retail environment at attracting customers and generating sales? In today’s ultra-competitive markets, retailers need to consider how they… Continue reading How Does Lighting Affect Retail Displays?