Light is one of the most important elements of any retail space. When specified correctly, lighting systems ensure that shoppers are able to view products properly and create an atmosphere that is appropriate for the brand’s identity. So, how do two of the world’s biggest, most celebrated brands – Nike and Adidas – use lighting… Continue reading How do Nike and Adidas use lighting in their New York stores?
Flexible LED Solutions The technology that powers LEDs has come a long way in recent years, with billions of dollars being invested in making them more affordable, more energy-efficient and more versatile. They are available in a wide range of colour temperatures, brightness levels and colours to suit the functional and aesthetic requirements of individual… Continue reading Flexible LED solutions
The Best Christmas Window Display Ideas and Inspiration As one of the most important periods in the retail calendar, the high street brands and luxury labels we all know and love invest heavily in the creation of inspirational visual merchandising campaigns that will succeed in enticing shoppers into their stores. This is not a new… Continue reading Christmas Window Displays and Ideas
How does colour temperature affect lightboxes and graphic displays? With LED lighting now mainstream in commercial and residential environments, most people know about the effect varying colour temperatures can create. In essence, the colour temperature (measured in degrees Kelvin) is responsible for changing the appearance of the light that is emitted from a diode. LEDs… Continue reading How Does Colour Temperature Affect Lightboxes and Graphic Displays?
The Best Lighting for Exhibition Stands Lighting is one of the most important yet underutilized aspects of exhibition stand design. It can decide how a brand’s presence at an exhibition or event is perceived by visitors and can completely transform the ways in which products are presented. There are many different types of lighting that… Continue reading Lighting Exhibition Spaces
How Retail Signage Improves Wayfinding and Customer Flow Signage is one of the most important aspects of retail environments. It is found everywhere in stores of all types and ensures that brands are instantly visible to their target markets and able to present their product ranges in eye-catching yet accessible ways. Within retail, signs can… Continue reading How Can Signage Help Store Layout and Customer Flow?
The Top Interior and Material Design Trends for 2022 What are the interior design trends that are set to define the year ahead? What values and issues will guide decisions on the materials we choose to use in 2022? The place to go for these answers is Surface Design Show – the UK’s biggest, most… Continue reading The Top Interior and Material Design Trends for 2022
Visual Merchandising Techniques and Guidelines When creating retail spaces, there is a range of different visual merchandising techniques that brands use to ensure that their stores are equipped to generate sales. From movement and repetition to proportion and variety, visual merchandisers must work to incorporate a number of elements to provide shopping environments that deliver.… Continue reading Visual Merchandising Techniques and Guidelines
Light is essential for human life, we all know that to be a fact. But, what is the importance of light in relation to retail displays? And, can different types of lighting determine the effectiveness of a retail environment at attracting customers and generating sales? In today’s ultra-competitive markets, retailers need to consider how they… Continue reading How Does Lighting Affect Retail Displays?
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