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The Types and Importance of Window Displays

The Importance of Store Window Displays Window displays are one of the most important parts of any retail space. They are the first touchpoint between a brand and its target market and are responsible for tempting potential customers into a store to explore its products, services and exclusive experiences. Of all the elements that come… Continue reading The Types and Importance of Window Displays

Modular Interior and Retail Spaces

Modular Structures for Commercial Interiors and Retail Spaces Modular systems can be used to create a wide variety of structures, both temporary and permanent, for an equally wide range of applications. Designers, creative agencies, brand consultants and commercial developers can all benefit greatly from the flexibility provided by modular construction systems. Want to know how?… Continue reading Modular Interior and Retail Spaces

Visual Merchandising Techniques and Guidelines

Visual Merchandising Techniques and Guidelines When creating retail spaces, there is a range of different visual merchandising techniques that brands use to ensure that their stores are equipped to generate sales. From movement and repetition to proportion and variety, visual merchandisers must work to incorporate a number of elements to provide shopping environments that deliver.… Continue reading Visual Merchandising Techniques and Guidelines

What Makes A Successful Concept Store?

What Makes A Successful Concept Store? Despite the popularity of online shopping, traditional brick-and-mortar stores are fighting back. Indeed, while online retailers can be hard to beat when it comes to price, they can’t recreate the pleasure that comes from feeling and handling products before purchase. What is a Concept Store? Concept stores are a… Continue reading What Makes A Successful Concept Store?

7 Types of Window Display

What types of window display are the most effective?